Extravaganza was founded in 1999 and our key business is selling a variety of high-end fashion accessories and apparels imported mainly from Europe and Japan. Our main target segment includes trendsetters and followers aged between 18 and 45 who are always looking for new and trendy products.
Some of the brands we carry are Patrick Cox, Porter International, Playboy Bunny, Le coq sportif, Eastpak, Blugirl, and etc. We have over 20 stores in Hong Kong and we target to expand our business in the coming years. The diversification of our business successfully helps us to build up a solid and significant trend creator image in the local market.
In order to elaborate the variety of items we offer, Extravaganza started to look for potential brands and products to consign at various outlets.
Over the year, we have developed a strong partnership with our consignees and Extravaganza now runs smoothly as a department store which can offer customers a one-stop shopping experience.
The first major step Extravaganza took to expand its market was to start its licensing business in 2002 with Hello Kitty. By 2004, we acquired three more popular brand licensee contracts: Blythe, Astro Boy and Playboy. Under the licensee contracts, we can produce and distribute the brands’ fashion apparels and accessories in Hong Kong. In recent years, we also acquired the licensee products of several prevalent brands such as: Playboy Bunny, Babe Blu, Mimi Mia, Sister Joli, Double Shock & Caracteristique.